{"pageProps":{"stories":[{"updateDate":"2021-12-24T00:00:00.000Z","authorRole":"Co-Founder","author":"MM","enabled":true,"recommendedProductIds":["tous-love-me-onyx-parfum-50-ml","tous-love-me-eau-de-parfum-50-ml","tous-baby-eau-de-cologne-alcool-free-100-ml","tous-touch-luminous-eau-de-toilette-50-ml","tous-woman-eau-de-parfum-50-ml","tous-your-moments-eau-de-toilette-50-ml","tous-woman-eau-de-toilette-50-ml"],"createDate":"2021-12-20T00:00:00.000Z","id":"tous-notes","translations":{"seo":{"title":"Tous Notes","description":"Tous - its Perfumes History revised."},"content":"

Hey beauty lovers,

This is the story of another luxury powerhouse; this time it is a Spanish one and its main symbol is a teddy bear.

I must confess that I always considered teddy bears in luxury a little bit like a peterpan complex on adult women, however, it comes to mind the likes of Moschino or Pandora, which also have a teddy bear in their ADN. But here we are, and I recently got my hands on the new Tous - LoveMe Onyx Parfum and I simply adore it: and there is also that coveted coat Teddy from Max Mara (that is also on my wishlist!).

- Insert history lesson -

Tous is a Spanish jewelry company founded in 1920 by Salvador Tous Blavi and his wife Teresa Ponsa Mas. It started as a watch repair workshop and gradually transitioned to jewelry. But it was his son's wife Rosa Oriol who developed in 1985 the iconic and company signature bear, which was inspired by a teddy bear she saw on her travels and sought to recapture in gold. The Tous bear became a success and is now always present in their collections in some form. Tous remains a 3rd generation family-run business, in the hands of the daughters of Salvador and Rosa - Rosa, Alba, Laura and Marta, and has expanded to baby gear, handbags and small accessories.

- The End -

Tous perfumes are produced by Perfumes y Diseños in collaboration with the perfumers Daphne Bugey, Nicolas Beaulieu, Nathalie Lorson, Sonia Constant, Sophie Labbe, Mathilde Bijaoui, Fabrice Pellegrin, Corinne Cachen, Veronique Nyberg, Violaine Collas, Benoist Lapouza, Olivier Cresp, Domitille Michalon Bertier, Christian Alori, Christine Nagel, Shyamala Maisondieu, Michel Girard, Stephanie de Saint-Aignan, Richard Fraysse, Mark Buxton, Vincent Schaller, Alienor Massenet, Juliette Karagueuzoglou, Gilles Romey, Pierre Wargnye, Vincent Salaire, Elise Benat and Ane Ayo.

See below the timeline of their perfume launches throughout the years:

1920 - 1920 The Origin, 1920 The Origin Eau de Toilette

2002 - Gold, Tous

2004 - Tous Man

2005 - Violet

2006 - Summer, Touch

2007 - Baby, Green Purpurine

2008 - Metallic, Tous In Heaven Her, Tous in Heaven Him

2009 - H2O

2010 - Tous Man Sport

2011 - Tous L'Eau pour le Corps, Tous L'Eau Eau de Toilette

2012 - Tous Kids Boy, Tous Kids Girl, Sensual Touch

2013 - Rosa, Tous Man intense

2014 - Love Moments, Tous Garden Edition, Rosa Eau Legere, Touch Flower Edition

2015 - Happy Moments, Neon Candy, Floral Touch

2016 - Tous Les Colognes Concentrées, Tous Man Les Colognes Concentrées

2017 - Bonjour Señorita, Floral Touch So Fresh

2018 - Oh! The Origin, Your Moments

2019 - Gems Power, The Luminous Gold

2020 - Oh! The Origin Eau de Toilette, LoveMe

2021 - Tous Gems Party, LoveMe Onyx Parfum

As you read about their heritage you come to realize this is a company born out of work, in fact one of their strongest values is exactly teamwork and another lovely thing is to read how this company is committed to a strong female presence in its operation: an astonishing 89% of the company staff are women.

How can you not admire the teddy bear company?

XX,

(From Moi, Per Toi)

","tags":["Fragrances","Tous"],"by":"By","recommendations":{"title":"Recommendations","exploreProducts":"Explore our products"}}},{"authorRole":"Co-Founder","createDate":"2021-12-19T00:00:00.000Z","updateDate":"2021-12-24T00:00:00.000Z","enabled":true,"recommendedProductIds":["salvatore-ferragamo-pour-homme-eau-de-toilette-50-ml","salvatore-ferragamo-intense-leather-eau-de-parfum-50-ml","salvatore-ferragamo-uomo-signature-eau-de-parfum-50-ml"],"author":"MM","id":"salvatore-ferragamo-notes","translations":{"seo":{"title":"Salvatore Ferragamo Notes","description":"House of Salvatore Ferragamo - its Perfumes History revised."},"content":"

Hey beauty lovers,

Salvatore Ferragamo was known to be a shoemaker. In fact, he used to say…

Such passion is inspiring, right?

But, Salvatore Ferragamo is no longer only a footwear brand, having expanded his operations to many other sectors, such as fragrances.

- Insert history lesson -

However, it is important to share a quick history lesson on the Italian luxury power house. Salvatore Ferragamo was a poor farmer boy from Bonito, a small village 100km South of Naples. But it was his work for Hollywood, where he had moved to, that ensured the recognition and worldwide fame, dressing stars like Audrey Hepburn, Sophia Loren, Greta Garbo and Marilyn Monroe.In 1927, the business went (back) to Italy, to Florence and Salvatore showed that he was an inventor and a visionnaire, besides a simple shoemaker; when he died in 1960, he had filed 350 patents and created 20'000 designs, leaving the business to his widow and children, who kept developing it to what we now know.

- The End -

Maybe due to the large family and being a family-run business until today, Salvatore Ferragamo Perfumes have been developed in-house until now. However, an agreement with Inter Parfums was made in late 2021, to produce and further develop the beauty business for the Salvatore Ferragamo house. Up until now the perfumes have been created in collaboration with the following perfumers Jacques Cavallier, Jean-Pierre Mary, Pierre Bourdon, Alberto Morillas, Marie Salamagne, Olivier Cresp, Jean-Pierre Bethouart, Annick Menardo, Amandine Clerc-Marie, Francis Kurkdjian, Olivier Polge, Antoine Maisondieu, Sophie Labbe, Juliette Karagueuzoglou, Laurent Bruyere, Antoine Lie, Jean Jacque, Beatrice Piquet, Sonia Constant, Louise Turner, Karine Dubreuil-Sereni, Emilie (Bevierre) Coppermann, Nicolas Beaulieuu, Nicolas Beaulieu, Alienor Massenet, Alexandra Carlin, Fabrice Pellegrin, Luca Maffei, Serge Majoullier, Nathalie Gracia-Cetto, Alex Lee, Domitille Michalon Bertier, Lucas Sieuzac and Aurelien Guichard.

Here is a timeline of the perfumes under the Salvatore Ferragamo name:

1960 - Gilio

1971 - F de Ferragamo

1976 - Monsieur F de Ferragamo

1998 - Salvatore Ferragamo Pour Femme

1999 - Salvatore Ferragamo Pour Homme

2002 - Parfum Subtil

2003 - Subtil Pour Homme, Incanto, Incanto Pour Homme

2005 - Incanto Dream

2006 - F by Ferragamo, Incanto Charms, Incanto Essential Pour Homme

2007 - F by Ferragamo Pour Homme, F for Fascinating, Incanto Heaven, Incanto Shine

2008 - Tuscan Soul

2009 - F by Ferragamo Black, F for Fascinating Night, Incanto Bliss

2010 - Attimo, Incanto Bloom

2011 - Attimo L'Eau Florale, Attimo Pour Homme, F by Ferragamo Free Time, F for Fascinating Crystal Edition, Incanto Pour Homme Blue, Signorina

2012 - Incanto Lovely Flower, Signorina Eau de Toilette

2013 - Acqua Essenziale, Signorina Limited Edition, Bianco di Carrara (2013), Convivio (2013), Vendemmia (2013), Viola Essenziale (2013)

2014 - Acqua Essenziale Blu, Attimo Black Musk Pour Homme, Signorina Eau de Parfum, Signorina Eleganza Limited Edition, Incanto Amity, Incanto Bloom (2014), Signorina Eleganza, Signorina Leather Edition, Golden Acacia, Incense Suede, White Mimosa, Punta Ala (2014), Terra Rossa

2015 - Acqua Essenziale Colonia, Emozione

2016 - Emozione Dolce Fiore, Incanto Heaven Golden Petals Edition, Incanto Sky, Signorina In Rosso, Signorina Misteriosa, Leather Rose, La Coret (2016), Uomo Salvatore Ferragamo

2017 - Emozione Dolce Fiore Eau de Parfum, Emozione Rosa Orientale, Signorina In Fiore, La Commedia (2017), Uomo Salvatore Ferragamo Casual Life

2018 - Amo Ferragamo, Amo Ferragamo Limited Edition, Signorina In Fiore Fashion Edition, Signorina Limited Edition 2018, Bianco di Carrara, Calimala, Convivio, La Commedia, La Corte, Punta Ala, Rinascimento, Terra Rossa, Testa di Moro, Vendemmia, Viola Essenziale, Uomo Salvatore Ferragamo Limited Edition, Uomo Salvatore Ferragamo Signature

2019 - Amo Ferragamo Flowerful, Amo Ferragamo Holiday Edition 2019, Gilio, Signorina Eau de Parfum Holiday Edition 2019, Signorina Ribelle, Bianco di Carrara Limited Edition 2019, Gentil Suono, Uomo Salvatore Ferragamo Urban Feel

2020 - Amo Ferragamo Per Lei, Ferragamo, Signorina Fashion Edition 2020, Signorina In Fiore Fashion Edition 2020, Signorina Misteriosa Fashion Edition 2020, Signorina Ribelle Fashion Edition 2020, Cupola

2021 - Ferragamo Intense Leather, Ferragamo Spicy Leather, Giardini di Seta, Giungle di Seta, Musky Booster, Oceani di Seta, Savane di Seta, Woody Booster, Salvatore Ferragamo Oud

Following the house creator's words, beauty lovers, have you discovered any Salvatore Ferragamo scent you always knew? If not, I encourage you to give it a try ;)

XX,

(From Moi, Per Toi)

","tags":["Fragrances","House of Salvatore Ferragamo"],"by":"By","recommendations":{"title":"Recommendations","exploreProducts":"Explore our products"}}},{"updateDate":"2021-12-24T00:00:00.000Z","createDate":"2021-12-18T00:00:00.000Z","authorRole":"Co-Founder","recommendedProductIds":["moschino-toy-boy-eau-de-parfum-50-ml","moschino-uomo-eau-de-toilette-75-ml","moschino-toy-2-eau-de-parfum-50-ml","moschino-gold-fresh-couture-eau-de-parfum-50-ml","moschino-cheap-and-chic-eau-de-parfum-50-ml"],"author":"MM","enabled":true,"id":"moschino-notes","translations":{"seo":{"title":"Moschino Notes","description":"House of Moschino - its Perfumes History revised."},"content":"

Hey beauty lovers,

As you might have guessed, these notes are all about Moschino.

Named after its founder Franco Moschino (1950-1994), this Italian fashion house was founded in 1983 in Milan. Magnet for bold girls that want to make a statement, this Italian powerhouse is recognised by not only its colourful, playful and eccentric designs, but also for its social commentary behind its designs. All of this is a reflection of the irreverence and tongue-in-cheek humor of its creator; and now the names of Miley Cyrus and Katy Perry, make even more sense as modern faces of the brand.

But, these first few lines of this brand DNA do remind me of another Italian powerhouse - Versace - so there has to be some kind of connection and after a little research, there it was…Franco Moschino started his career as an illustrator for Gianni Versace (Ha! I knew it!).But my favorite part about researching about Moschino, is discovering how Franco in 1992 created an ad campaign speaking out against drug abuse, violence and animal cruelty or how in 1994, Moschino creates an environment-friendly collection (Ecouture) under the label Nature Friendly Garment. Or how, in 1988, when first launched the line Cheap & Chic, the cheeky collection that features fake kurs is called Furs for Fun. Isn't everything so 2021?

Some final remarks are that the Moschino perfumes for men and women are produced under both its Moschino and Cheap & Chic brands by Euroitalia SRL and in collaboration with perfumers Olivier Polge, Antoine Maisondieu, Guillaume Flavigny, Olivier Cresp, Vincente Marcello, Ilias Ermenidis, Alberto Morillas, Olivier Pescheux, Nathalie Lorson, Alexandra Kosinski, Fabrice Pellegrin and Yann Vasnier.

Finally but not least, here it comes the timeline of its perfume launches, throughout the years:

1987 - Moschino

1990 - Moschino Pour Homme

1995 - Cheap & Chic

1996 - Oh! De Moschino

1998 - Uomo?

2001 - L’eau Cheap & Chic

2004 - Couture!, Cheap & Chic I Love Love

2005 - Friends Men

2007 - Moschino Funny!

2008 - Cheap & Chic Hippy Fizz, Glamour

2009 - Cheap & Chic Light Clouds

2010 - Toujours Glamour

2011 - Moschino Forever

2012 - Pink Bouquet

2013 - Cheap & Chic Chic Petals, Moschino Forever Sailing

2014 - Stars, Toy

2015 - Fresh Couture

2017 - So Real Cheap & Chic, Gold Fresh Couture, Pink Fresh Couture

2018 - Toy 2

2019 - Toy Boy

2021 - Toy 2 Bubble Gum

As a teenager I had a L'Eau Cheap & Chic, you know the one right? The transparent and red bottle, with the bright green cap, all with the shape of Olivia from Popeye. I think the truth of it is that I ended up buying it several times, as I remember to absolutely love the smell and get a lot of compliments on it. And you beauty lovers? Have you ever had a Moschino Perfume? Which one is your favorite? Or do you want to have its latest one?

XX,

(From Moi, Per Toi)

","tags":["Fragrances","House of Moschino"],"by":"By","recommendations":{"title":"Recommendations","exploreProducts":"Explore our products"}}},{"createDate":"2021-12-17T00:00:00.000Z","authorRole":"Co-Founder","enabled":true,"author":"MM","recommendedProductIds":["versace-eros-eau-de-toilette-50-ml","versace-dylan-blue-eau-de-toilette-50-ml","versace-dylan-turquoise-eau-de-toilette-50-ml","versace-eau-fraiche-eau-de-toilette-50-ml","versace-bright-crystal-eau-de-toilette-50-ml","versace-crystal-noir-eau-de-toilette-50-ml","ersace-yellow-diamond-eau-de-toilette-50-ml"],"updateDate":"2021-12-17T00:00:00.000Z","id":"versace-notes","translations":{"seo":{"title":"Versace Notes","description":"House of Versace - its Perfumes History revised."},"content":"

Hey beauty lovers,

Can you guess a bit where this will go? Without any further ado let’s talk Versace.A favorite between celebrities, for its bold and sexy looks, Versace was the object of both aspirational and controversial moments. As once, described by Anna Wintour, Armani dresses the wife, Versace dresses the mistress. But we all want to be a lady at the table and a (bit) mistress in bed? (Myself included) so, Versace it is!

- Insert history lesson -

Versace was founded in 1978 in Milan by Gianni Versace, and both his brothers Santo and Donatella. Haute couture was its primary focus, and later on it expanded to accessories, home decor and perfumes. Gianni Versace was murdered in 1997, however the house of Versace has continually stayed a family-run business.

- The End -

Versace perfumes for men and women are under the house labels - Versace, Versus, Jeans and Jeans Couture; The perfumes are produced in conjunction with Euroitalia SRL and created through collaborations with perfumers Nathalie Feisthauer, Antoine Lie, Jean-Pierre Bethouart, Roger Pellegrino, Marie Salamagne, Nathalie Lorson, Marrypierre Julien, Christophe Raynaud, Jórdi Fernandez, Alberto Morillas, Aurelien Guichard, Olivier Pescheux, Olivier Cresp, Antoine Maisondieu, Alexandra Kosinski, Sophie Labbe, Francis Kurkdjian, Firmenich, Dora Baghriche, Francoise Caron, Lucien Piquet, Bernard Ellena, Domitille Michalon Bertier, IFF, Calice Becker, Christine Nagel, Mark Buxton, and Louise Turner.

See below the timeline of their perfume launches throughout the years:

1981 - launched the first woman perfume - Gianni Versace

1985 - Versace L’Homme

1989 - V’E

1991 - Versus Uomo

1992 - Versus Donna

1994 - Blue Jeans, Red Jeans

1995 - was launched in honor of Donatella, a longtime muse and inspiration of Gianni - Blonde, Baby Blue Jeans, Baby Rose Jeans

1996 - Dreamer The Original Edition, Green Jeans, Yellow Jeans

1997 - Black Jeans, White Jeans

1998 - V/S Versus

2000 - Versace 2 Thousand, Versace Essence Emotional, Versace Essence Ethereal, Versace Essence Exciting, Versace Woman, V/S Homme

2001 - Metal Jeans Men, Metal Jeans Women, Versus Time for Energy, Versus Time for Relax

2002 - Jeans Couture Man, Jeans Couture Woman, Versace Woman Summer

2003 - Jeans Couture Glam, Versace Man, Versus Time for Action, Versus Time for Pleasure

2004 - Crystal Noir, Crystal Noir Eau de Toilette, Jeans Woman

2006 - Bright Crystal, Versace Man Eau Fraîche

2007 - Versace Pour Femme

2008 - Gianni Versace Couture, Versace Pour Homme

2009 - Versense

2010 - The Dreamer, Versus

2011 - Vanitas, Yellow Diamond

2012 - Eros, Vanitas Eau de Toilette

2013 - Bright Crystal Absolut, Versace Pour Homme Oud Noir

2014 - Eros Pour Femme, Couture Jasmin, Couture Tuberose, Couture Violet, Versace Pour Femme Oud Oriental, Yellow Diamond Intense

2016 - Eros Pour Femme Eau de Toilette, Versace Pour Homme Dylan Blue

2018 - Eros Flame

2017 - Versace Pour Femme Dylan Blue

2019 - Cédrat de Diamante, Eclát de Rose, Figue Blanche, Jasmin au Soleil, Santal Boisé, Vanille Rouge

2020 - Eros Eau de Parfum, Versace Pour Femme Dylan Turquoise

2021 - Eros Parfum

As described by Versace Fragrances…

Every fragrance Versace creates has the same family heritage and love of tradition, mixed with provocation and daring, and a passion for pushing fashion forward into the future.

…and that sums up it all.

So beauty lovers, which one will you buy to bring the mistress in you?

XX,

(From Moi, Per Toi)

","tags":["Fragrances","Master Notes"],"by":"By","recommendations":{"title":"Recommendations","exploreProducts":"Explore our products"}}},{"createDate":"2021-12-17T00:00:00.000Z","updateDate":"2021-12-17T00:00:00.000Z","author":"MM","enabled":true,"recommendedProductIds":["memo-paris-marfa-eau-de-parfum-75-ml","moschino-gold-fresh-couture-eau-de-parfum-100-ml","moschino-toy-2-eau-de-parfum-100-ml","salvatore-ferragamo-savane-di-seta-eau-de-parfum-100-ml","salvatore-ferragamo-uomo-signature-eau-de-parfum-100-ml","versace-atelier-figue-blanche-eau-de-parfum-100-ml","versace-bright-crystal-absolu-eau-de-parfum-90-ml","versace-dylan-blue-eau-de-toilette-100-ml","versace-eros-eau-de-toilette-100-ml","versace-pour-homme-eau-de-toilette-200-ml"],"authorRole":"Co-Founder","id":"perfume-classification-101","translations":{"seo":{"title":"Perfume Classification 101","description":"Fragrance Wheel, Olfactory Pyramid & Fragrance Genealogy all (quickly) explained."},"content":"

Hey beauty lovers,

Let’s talk about perfumes (is it perfumes or fragrances?).

Just as we were investigating the beauty industry we were surprised to discover that there is a world of unshared knowledge about perfumes classification. And why is that? No idea. But, we decided to share it with you. (Note to self, research fragrance vs perfume).

Perfume creation involves the selection and combination of the right mix of raw ingredients, perfumeirs use their knowledge to create unique olfactory combinations (We all know this, right?!).

However, what we did not know (myself included) is that throughout history, perfumes have been classified using the fragrance wheel, aka aroma wheel, fragrance circle, perfume wheel or smell wheel.

content image 2

- Insert history note -

The first example of a fragrance wheel was conceived by Austrian perfumer Paul Jellinek, being named the Odor Effects Diagram, and published in the original German edition of his book The Practice of Modern Perfumery (1949).

In 1979, the Fragrance Circle, was developed by U. Harder at Haarman & Reimer.
In 1984, the sensory chemist Ann C. Noble, developed the Wine Aroma Wheel.
And in 1992, and the Fragrance Wheel, was created by perfumery taxonomist Michael Edwards.

- The End -

The wheel is a circular diagram showing the inferred relationships among olfactory groups based upon similarities and differences in their odor. However, it is still a very broad classification as the different proportions in between the raw materials create different perfume identities. Enter another type of classification, more specific and based precisely in each perfume identity - the olfactory, fragrance or perfume pyramid.

content image 1

- Insert history note -

Perfumer Jean Carles, who was a perfumer at Roure, later became Givaudan, established and taught the olfactory pyramid.

- The End -

The Olfactory Pyramid is based on the study and classification of the fragrance’s raw materials according to their volatility - top notes have a very high volatility, heart notes a medium volatility and base notes a low volatility. Each perfume will have its own olfactory, fragrance or perfume pyramid depending on the fragrance’s life-cycle, which is simply the speed of evaporation (volatility) classification for each perfume component. (Mind blowing right?)

Another important classification tool is the (smart) H&R Genealogy / Symrise Fine Fragrance Genealogy which comprises a complete overview over the most popular fragrances of today as well as the past four decades.

- Insert history note -

Over 40 years, Symrise has been mapping the most successful and popular fragrances worldwide and has clustered them into a tabular overview according to their launch year and fragrance family. Every fragrance family and single fragrance comes with a detailed description. Grouped into feminine and masculine fragrances and the nine fragrance families – perfume enthusiasts find comprehensive information on the most successful fragrances.

- The End -

Sum up: we absolutely love, love, love that we can show and share the classifications of each perfume and (soon) recommend other perfumes similar to the ones you already use and adore. How smart is this? I must admit I am pretty excited with this idea ;)

Smart shopping to you all beauty lovers.

XXX,

(From moi, per toi)

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