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Our Story

Why we do what we do?

Our Vision is to be a reliable voice in the beauty-tech community.

How we do it?

We believe that it’s great to be whoever you are. Beauty comes in different forms. We use technology responsively to evolve the beauty industry and we use beauty to evolve our technology. We cooperate with our partners to bring the best products and knowledge to our customers. We’re non-stop learners. We’ll be constantly looking for new technological ways of approaching people’s problems within the industry.

What do we do today?

We’re an e-commerce platform for beauty products in Europe. We help expand people’s knowledge on the beauty industry.

What will we do in the future?

We'll provide a reliable service for our community globally. We’ll provide a curated approach to the products we sell and the information we share. We believe that 'beauty' doesn’t end in the beauty industry.


  • Co-Creative
  • Innovative
  • Integrity
  • Knowledge-hungry
  • Playful

Important facts

  • We don’t represent any brands, we have our own voice.
  • We believe in security, reliability and responsible practices.
  • We’ll make mistakes, but we’ll be the first to admit and fix them.
  • We respect as much your privacy as we do ours.
  • This business was made out of love. ❤