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Moschino Notes

Hey beauty lovers,

As you might have guessed, these notes are all about Moschino.

Named after its founder Franco Moschino (1950-1994), this Italian fashion house was founded in 1983 in Milan. Magnet for bold girls that want to make a statement, this Italian powerhouse is recognised by not only its colourful, playful and eccentric designs, but also for its social commentary behind its designs. All of this is a reflection of the irreverence and tongue-in-cheek humor of its creator; and now the names of Miley Cyrus and Katy Perry, make even more sense as modern faces of the brand.

But, these first few lines of this brand DNA do remind me of another Italian powerhouse - Versace - so there has to be some kind of connection and after a little research, there it was…Franco Moschino started his career as an illustrator for Gianni Versace (Ha! I knew it!).But my favorite part about researching about Moschino, is discovering how Franco in 1992 created an ad campaign speaking out against drug abuse, violence and animal cruelty or how in 1994, Moschino creates an environment-friendly collection (Ecouture) under the label Nature Friendly Garment. Or how, in 1988, when first launched the line Cheap & Chic, the cheeky collection that features fake kurs is called Furs for Fun. Isn't everything so 2021?

Some final remarks are that the Moschino perfumes for men and women are produced under both its Moschino and Cheap & Chic brands by Euroitalia SRL and in collaboration with perfumers Olivier Polge, Antoine Maisondieu, Guillaume Flavigny, Olivier Cresp, Vincente Marcello, Ilias Ermenidis, Alberto Morillas, Olivier Pescheux, Nathalie Lorson, Alexandra Kosinski, Fabrice Pellegrin and Yann Vasnier.

Finally but not least, here it comes the timeline of its perfume launches, throughout the years:

1987 - Moschino

1990 - Moschino Pour Homme

1995 - Cheap & Chic

1996 - Oh! De Moschino

1998 - Uomo?

2001 - L’eau Cheap & Chic

2004 - Couture!, Cheap & Chic I Love Love

2005 - Friends Men

2007 - Moschino Funny!

2008 - Cheap & Chic Hippy Fizz, Glamour

2009 - Cheap & Chic Light Clouds

2010 - Toujours Glamour

2011 - Moschino Forever

2012 - Pink Bouquet

2013 - Cheap & Chic Chic Petals, Moschino Forever Sailing

2014 - Stars, Toy

2015 - Fresh Couture

2017 - So Real Cheap & Chic, Gold Fresh Couture, Pink Fresh Couture

2018 - Toy 2

2019 - Toy Boy

2021 - Toy 2 Bubble Gum

As a teenager I had a L'Eau Cheap & Chic, you know the one right? The transparent and red bottle, with the bright green cap, all with the shape of Olivia from Popeye. I think the truth of it is that I ended up buying it several times, as I remember to absolutely love the smell and get a lot of compliments on it. And you beauty lovers? Have you ever had a Moschino Perfume? Which one is your favorite? Or do you want to have its latest one?


(From Moi, Per Toi)