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GUESS was founded in 1981 by the Marciano brothers, who left the south of France in pursuit of the American dream. Influenced by the European aesthetic sense, but inspired by the Californian style of living, the Martians gave new meaning to the jeans of the time, proposing different models and washings that changed the history of jeanswear forever. GUESS quickly became a symbol of a young, sexy and adventurous lifestyle. Over the decades, the brand has invited people to dream of its iconic and timeless campaigns that have turned unfamiliar faces into famous models. Today, GUESS is a truly global lifestyle with a full range of denim, apparel and accessories offered in over 90 countries around the world.