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It all started in the mid-1990s, when the brand's CEO identified that there was room in the American market for the creation of a clothing and accessories brand with more affordable prices and for a younger, more adventurous audience and a southern beach look. California. Hollister is Southern California's fantasy and represents their laid-back lifestyle. Inspired by its beautiful beaches, blue skies and brilliant sunshine, Hollister introduces Southern California to the world. Created in 2000, by the hands of businessman Mike Jeffries, the first store opened in June of the same year in Columbus, Ohio.